Football’s a grind, but Coach P.J. Fleck at Minnesota knows how to keep his team buzzing with energy. His trick? Mixing creativity into the daily slog to spark motivation and build a tight-knit squad. Here’s how he does it:
CLICK: Row the Boat – PJ Fleck

Mark Milestones with a Bang
Players shine when their hustle gets noticed. Fleck doesn’t let big moments slip by. Take his post-winter conditioning dinner—it’s not just food, it’s a celebration that wraps up a tough chapter and pumps everyone up for what’s next. Whether it’s a team feast, an awards night, or a surprise outing, these events make progress feel real and recharge the squad’s drive.
Sneak Fun into the Work
Winter training can drag, so Fleck sprinkles in joy to break the monotony. His “Eggstravaganza” is a standout: instead of a boring spring meeting, he runs a full-on Easter egg hunt. Players team up, rock goofy costumes, and battle for points. It’s a blast that builds bonds and reminds everyone that the grind can have some laughs.
Turn Practice into a Showdown
Football thrives on competition, and Fleck taps into that. He makes every drill a contest with something on the line—maybe a cool wristband, extra chill time, or just the right to talk smack. Turning routine tasks into battles keeps players dialed in and itching to win, day after day.
Link the Grind to Something Bigger
Fleck’s “Row the Boat” mantra ties every sweat-soaked moment to service, sacrifice, and growth. When players see their work as more than just chasing wins—building character, lifting their community—they dig deeper. Team service projects, stories of player impact, or symbols like colored oars keep that purpose front and center.
Use Props and Stories to Drive It Home
Fleck gets creative to make lessons stick. During a staff meeting, he used ice cream and magic shell to show how the team’s grit hardens under pressure. It’s visual, hands-on, and way more memorable than a dry talk. Coaches can borrow this—grab a trophy to rep the grind or play a video of team highlights. These moments cement what the team’s all about.
Switch Up the Routine
Same-old, same-old kills focus. Fleck keeps it fresh with new drills, shuffled schedules, or themed practices. A “throwback practice” with old-school jerseys and tunes can light up the vibe. Or an offseason Olympics with lifting battles and trivia showdowns shakes things up. These twists keep players sharp without losing sight of the goal.
Own the “Boring” Stuff
Fleck teaches his guys to love the dull stuff—because that’s where greatness lives. He calls it turning trained moves into “boring habits.” To sell it, he frames it as a challenge, spotlighting pros who dominate by nailing the basics. He cheers small wins in technique and reminds everyone: consistency builds champs.
Why Creativity Wins
Fleck’s creative flair isn’t about dodging hard work—it’s about fueling players to embrace it. By celebrating big moments, sparking competitions, and tying the daily grind to a bigger mission, he keeps his team locked in, even when it’s tough. These tricks don’t just motivate—they build a squad ready to roll through anything.
Want More?
Offense Videos | Defense Videos | Special Teams | Best Books